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Taco Bell teams up with Microsoft to leverage gaming boom

Mumbai: Leveraging the surge in popularity of video games, Taco Bell, a Mexican-inspired restaurant brand has partnered with Microsoft’s Xbox to offer consumers a chance to win “Age of Empire IV” PC game copies.

The brand has promised to give about 200+ copies every week till the end of January, with a lifetime validity on purchase of the Ultimate Cheese Taco.

“As the youth spends significant time perfecting and exploring the gaming spectrum, snacking becomes a strong companion that gamers enjoy during gaming sessions,” said the brand in a statement. “Customers who place an order at Taco Bell for ‘The Ultimate Cheese Taco’ or the meal for two at dine-In, take away or delivery are eligible to participate in the lucky draw.”

All a customer needs to do is place the order and share a 10-digit valid phone number to mark their entry. Winners will be announced at the start of every week through brands digital media channels, Taco Bell App, and personalised SMS communication.

Director of Burman Hospitality- Taco Bell’s exclusive franchise partner in India Gaurav Burma said, “As the youth increasingly leans towards gaming with excessive time spent indoors, the industry now witnesses a significant growth in the country. This expansion is the fuel for our collaboration with Microsoft’s Xbox to provide our consumers with a unique chance to win game copies of the iconic game Age of Empire IV. We believe this partnership is yet another innovative way to strike a chord with the youth and strengthen our position in their minds.”

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