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Strictly Come Dancing 2021 news


I’m worth £37m, but I’m still tight and love searching for supermarket bargains

STRICTLY star Sara Davies is worth a whopping £37million, but admits she’s still “tight” and always searches for supermarket bargains.

The Dragons’ Den entrepreneur, 37, has been the dark horse of the competition after impressing the judges’ with her surprise moves.

And it appears she’s no stranger to being the opposite to what people would think she’d be.

In a conversation with the Sunday People last year, Sara said: “Growing up, if something was reduced with a big sticker on it in Asda, we would call it a ‘whoopsie’.

“Smoked salmon was my mum’s favourite thing but in our house we would only ever buy it if it was ‘on whoopsie’ and greatly reduced.

“I grew up thinking smoked salmon was as luxurious as it gets in the food market.

“To this day, with all the money I have, I will only ever buy smoked salmon in the supermarket if it is on offer.

“To me it is a luxury. It’s how I’ve been programmed – we grew up with very little ­money. Friends think it’s hilarious.”





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