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Small Business Saturday UK: When is it and what is it all about?


Whether you’re shopping online or hitting the high street, throw your support towards small businesses (Picture: Getty)

From Black Friday to Cyber Monday and then straight into the Christmas shopping season, the idea of even more shopping might not be appealing to everyone. However, Small Business Saturday is a shopping event with a difference.

Small Business Saturday 2021 marks the ninth year of the event in the UK, and the campaign has grown significantly each year.

In 2020, £1.1 billion was spent with small businesses across the day.

But what are the specifics of Small Business Saturday, and how can you get involved this year?

What is Small Business Saturday?

Small Business Saturday started out as a grassroots campaign imploring consumers in the UK to shop local and support small businesses in their communities.

Though the campaign usually culminates with one specific date, the intention behind the campaign is to have longer-lasting effects and encourage shoppers to be more aware of the benefits of supporting smaller businesses all year round.

On Small Business Saturday, customers across the country go out and support all types of small businesses, online, in offices and in stores. Many small businesses do their part to celebrate and support the initiative by hosting events and offering discounts.

When did Small Business Saturday start?

The first Small Business Saturday took place in 2010 in the United States, and was an initiative introduced by American Express on the first Saturday after Thanksgiving.

It was first launched to help small businesses recover from the recession and was an immediate success, leading to the Senate passing a resolution in 2011 to recognise the shopping holiday.

It first took place in the UK on December 7, 2013 and American Express remain one of the biggest supporters of the campaign in the UK.

Shopping small can make a big difference to local business owners (Picture: Tim Mossholder on Unsplash)

When is the next Small Business Saturday in the UK?

The next Small Business Saturday takes place on December 4, 2021.

It has always fallen on the first Saturday in December since its inception.

In 2020, according to data shared on the official Small Business Saturday website, 15.4 million people turned out to support small businesses on the day.

Get your Christmas shopping sorted and support businesses in your area (Picture: Unsplash)

Where to shop on Small Business Saturday?

The problem for many when it comes to supporting smaller businesses is how much easier it is to rely on companies like Amazon.

Fortunately, ahead of Small Business Saturday 2021, you can plan ahead and use the official Small Business finder online to explore and discover a whole host of businesses that are taking part.

How to promote your business this Small Business Saturday

On the flip side, if you are a business owner and want to get some exposure ahead of this year’s event, you are invited to register your business with Small Business Saturday online.

The organisation explains that, by registering, businesses will receive help promoting their business both before, during and after Small Business Saturday.


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