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Joey Essex joins I’m A Celebrity Aus but viewers don’t know who heis

Bit awks (Picture: ITV/REX)

He’s a reality TV veteran by this point, and Joey Essex’s most recent venture is the Australian version of I’m A Celebrity… Get Me Out Of Here!

The new series of the show premiered on Monday night, revealing that the former TOWIE star, 31, was heading into the camp.

However, Aussie viewers were left bewildered by the identity of the British star, so much so that they had to Google him.

Joey was a campmate in the 13th series of the UK version of I’m a Celeb, and finished in fourth place after warming viewers’ hearts, but it might take Australian viewers a little longer to get to know him.

‘No idea who joey Essex is,’ tweeted one viewer, with another replying: ‘Me neither, I had to Google his name.’

Another self-confessed reality TV addict wrote: ‘I watch A LOT of reality tv & have never heard of joey Essex’

‘Who the heck is Joey Essex?’ one person tweeted.

‘No idea who Joey Essex is but wiki says he has been on UK version I’m a celeb,’ added another.

The official I’m A Celebrity AUS Twitter page even ran a poll to see if their followers recognised the TV personality.

Out of 156 respondents, 67.3% said they had no clue who he is.

However, it wasn’t all confusion amongst viewers, as some Australian viewers – particularly those with an interest in international reality shows – were excited about his appearance.

One viewer who suspected Joey was heading into camp before it was officially announced wrote: ‘I guessed Joey Essex before the reveal. However, notice how he’s lost the thick accent – I hope we see more of the real Joey & not the character he plays on TV.’

Joey finished fourth on I’m A Celeb in 2013 (Picture: ITV)

‘Knew it was Joey Essex going in. Can’t wait. Should be a laugh,’ said another.

While this is Joey’s second stint in an I’m A Celeb camp, it certainly isn’t his first rodeo when it comes to reality shows.

He was catapulted into the spotlight in when he starred on The Only Way Is Essex between 2011-2013.

Following his exit from the show, Joey competed in the first series of ITV diving show of Splash before heading into the jungle.

In 2014 he starred in his own series Educating Joey Essex before winning the second series of Channel 4’s The Jump in 2015.

The following year saw him looking for love on Celebs Go Dating before swapping his usual glamorous lifestyle for a more brutal one in Celebrity SAS: Who Dares Wins in 2020.

Most recently, he starred in E4’s Celebs Go Dating: The Mansion.

We can’t wait to see what Joey gets up to during his time in Australia!

I’m a Celebrity AUS continues Tuesday at 7.30pm on Ten.

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