Entertainment

Eamonn Holmes accuses ITV’s Good Morning Britain and BBC Breakfast of ‘heavily’ advertising


Eamonn Holmes claims ITV are ‘heavily’ advertising GMB for the first time ever in response to his GB news programme ‘impacting their viewers’ – after he was axed from This Morning










Eamonn Holmes has claimed that ITV are ‘heavily’ advertising Good Morning Britain for the first time in response to his GB News programme ‘impacting their viewers’.   

The presenter, 62, left ITV and his This Morning hosting gig late last year and is now fronting a breakfast show on GB News with Isabel Webster. 

On Wednesday Eamonn responded to a tweet from a viewer who wrote: ‘Just seen @BBCBreakfast being advertised for the first time ever on the BBC. @EamonnHolmes & Isobel Webster on @GBNEWS breakfast must be having one hell of an impact on their viewing figures.’

Awkward: Eamonn Holmes has claimed that ITV are ‘heavily’ advertising Good Morning Britain for the first time in response to his GB News programme ‘impacting their viewers’

Eamonn replied: ‘Not the first to say this… GMB advertising heavily as well . Whatever you do stay strong folks and stay with @GBNEWS.’  

ITV, BBC and Eamonn have been contacted by MailOnline for comment. 

Eamonn and Isabel fronted their first show at the start of January and the broadcaster admitted he ‘didn’t sleep a wink’ beforehand.

Big move: The presenter, 62, left ITV and his This Morning hosting gig late last year and is now fronting a breakfast show on GB News with Isabel Webster

Big move: The presenter, 62, left ITV and his This Morning hosting gig late last year and is now fronting a breakfast show on GB News with Isabel Webster 

Opinions: On Wednesday Eamonn responded to a tweet from a viewer who wrote: 'Just seen @BBCBreakfast being advertised for the first time ever on the BBC. @EamonnHolmes & Isobel Webster on @GBNEWS breakfast must be having one hell of an impact on their viewing figures'

Opinions: On Wednesday Eamonn responded to a tweet from a viewer who wrote: ‘Just seen @BBCBreakfast being advertised for the first time ever on the BBC. @EamonnHolmes & Isobel Webster on @GBNEWS breakfast must be having one hell of an impact on their viewing figures’

He said: ‘I need to make a long-term plan about how to get up in the morning. I didn’t sleep a wink last night.

‘My kids brought me a fancy alarm clock. It went off and I couldn’t turn it off.’

Eamonn also admitted his and Isabel’s breakfast show will aim to ‘do lots of things differently’.

Speaking on the show, he added: ‘I’m having some lovely messages from people all around the country who are looking forward to whatever we’re going to do differently. 

Career: It was announced in November that Holmes would be leaving ITV after 15 years hosting This Morning alongside his wife Ruth

Career: It was announced in November that Holmes would be leaving ITV after 15 years hosting This Morning alongside his wife Ruth 

‘Hopefully we are going to do lots of things differently. We’re going to do news, but we’re going to do news with views. We’re going to do your news, because if it is important to you, it is important to us.’

It comes after ITV were forced to release a statement confirming his wife Ruth Langsford would be remaining with the channel after Eamonn’s departure.   

A spokesperson said: ‘We would like to wish Eamonn all of the very best in his new role.

‘As a duo, Eamonn and Ruth have been part of the This Morning presenting team for the last 15 years and we thank Eamonn for all of his hard work and contribution to the show.

‘Ruth remains an important part of ITV Daytime both as a continuing member of the This Morning family and as an anchor presenter on Loose Women.’ 

It was announced in November that Holmes would be leaving ITV after 15 years hosting This Morning alongside his wife Ruth.

Nerves: Eamonn and Isabel fronted their first show at the start of January and the broadcaster admitted he 'didn't sleep a wink' beforehand

Nerves: Eamonn and Isabel fronted their first show at the start of January and the broadcaster admitted he ‘didn’t sleep a wink’ beforehand

In announcing his departure from ITV, Holmes said: ‘I’ve spent my career on broadcasting firsts and start-ups and GB News is one of the most exciting yet. It’s just the kind of shake-up the industry needs.

‘I’ve admired GB News from the beginning for its clever mix of punchy debate but delivered with warmth and even some fun.

‘To me the greatest honour in journalism is to give a voice and respect to the unheard, and that’s exactly what GB News is all about.’ 

Holmes, from Belfast, is the latest signing to the fledgling channel.

He joins on-air talent including former Sky anchor Colin Brazier, ITV News journalist Alastair Stewart and former Labour MP Gloria De Piero.

Before This Morning, Holmes presented GMTV and has also worked across radio, with slots on stations including Radio 5 Live, Magic, BBC Radio 2, and talkRadio. 

Staying put: It comes after ITV were forced to release a statement confirming Ruth would be remaining with the channel after Eamonn's departure

Staying put: It comes after ITV were forced to release a statement confirming Ruth would be remaining with the channel after Eamonn’s departure

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